Croatian Center of Renewable Energy Sources proudly presents Earth Protect
Air pollution, both indoors and outdoors, is a major environmental
health problem affecting everyone in developed and developing countries
alike. The 2005 WHO Air quality guidelines (AQGs) are designed to offer
global guidance on reducing the health impacts of air pollution. The
guidelines first produced in 19871 and updated in 19972 had a European
scope. The new (2005) guidelines apply worldwide and are based on expert
evaluation of current scientific evidence. They recommend revised
limits for the concentration of selected air pollutants: particulate
matter (PM), ozone (O3), nitrogen dioxide (NO2) and sulfur dioxide
(SO2), applicable across all WHO regions.
Air pollution is a major environmental risk to health. By reducing air
pollution levels, we can help countries reduce the global burden of
disease from respiratory infections, heart disease, and lung cancer.
The lower the levels of air pollution in a city, the better
respiratory (both long- and short-term), and cardiovascular health of
the population will be.
Indoor air pollution is estimated to cause approximately 2 million
premature deaths mostly in developing countries. Almost half of these
deaths are due to pneumonia in children under 5 years of age.
Urban outdoor air pollution is estimated to cause 1.3 million deaths
worldwide per year. Those living in middle-income countries
disproportionately experience this burden.
Exposure to air pollutants is largely beyond the control of
individuals and requires action by public authorities at the national,
regional and even international levels
The WHO Air quality guidelines represent the most widely agreed and
up-to-date assessment of health effects of air pollution, recommending
targets for air quality at which the health risks are significantly
reduced. The Guidelines indicate that by reducing particulate matter
(PM10) pollution from 70 to 20 micrograms per cubic metre, we can cut
air quality related deaths by around 15%.
The term "sustainability" has a confusing number of definitions. Leading companies have
realized that sustainability is really all about capturing
non-traditional areas of value – financial, social and environmental –
which all add to the success of a company. In these tight economic
times, companies have little appetite for feel-good projects. Now it is
about ROI and many of the topics traditionally discussed under the
heading "sustainability" are being reframed as cost reduction, revenue
growth, risk reduction, and innovation for growth programs. read more...
pressure to “See the Big Picture”, “Go Big or Go Home”, and to “Think
Bigger” is prevalent across both pop culture and business culture. No
wonder it is difficult for us to feel okay about taking any kind of
small action or step toward our BHAG (Big Hairy Audacious Goal).
Anything small isn’t good enough. read more...
Morgan Rider is an environmental engineer with over 20 years experience
helping public and private sector organizations manage environmental
impacts, risks and costs. She worked with companies such as BMW North
America, Xerox, Sutter Home Wines, Nike, LSI Logic and Ball Aerospace
helping to develop and implement strategies and programs to reduce their
environmental footprint. read more...
Dena New is an International Master of Business Administration (IMBA)
candidate at Daniels College of Business at the University of Denver.
Focusing her studies on finance and sustainability, she is passionate
about the use of sustainable business practices in conserving our global
future. read more...